Read Branded Lives: The Production and Consumption of Meaning at Work - Matthew J. Brannan file in PDF Online

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Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to

Title : Branded Lives: The Production and Consumption of Meaning at Work
Author : Matthew J. Brannan
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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